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What is DAISA in the mark?

DAISA is an acronym for the umbrella company that Lladró owns and uses to protect its design rights and copyright. It stands for Diseños Artisticos e Industriales, Sociedad Anónimo. (The last two letters - SA [for Sociedad Anónimo] - serve much the same function as the abbreviations "Inc." in the name of a US company and "Ltd." in the name of a British company.)